VS Founding Partner Brian Vicente has been helping marijuana businesses obtain state and local licenses since the inception of the regulated cannabis industry — an industry he has played a significant role in shaping. He has also advised national, state, and local government officials in the development of regulated cannabis markets across the country and around the world, including in Uruguay, the first country in the world to legalize and regulate marijuana for adult use. In late 2018, newly elected Colorado Gov. Jared Polis selected Brian to serve as a member of his gubernatorial transition team, where he sat on the Economic Development and Labor Committee.

Brian was a lead drafter of Colorado's historic legalization initiative, Amendment 64, and he co-directed the successful campaign in support of it. He also served as chair of the Committee for Responsible Regulation, which coordinated the successful campaign to implement statewide excise and sales taxes on adult-use marijuana in Colorado. Previously, Brian served as executive director of Sensible Colorado, a leading nonprofit organization advocating for medical marijuana patients and providers in Colorado. During this time, he played an integral role in litigation that opened the door for medical cannabis dispensaries to open in the state, as well as the legislative process that resulted in Colorado becoming the first state to establish a regulated system of medical cannabis production and distribution.

Since 2020, Chambers and Partners USA has ranked Brian as one of the top cannabis attorneys in the nation. Additionally, he was recognized by Best Lawyers© from 2021-2023, named a "Cannabis Law Trailblazer" by the National Law Journal in 2018, and has been included in 5280 magazine's list of "Denver's Top Lawyers" every year since 2015. Adding to his impressive list of recognitions, in 2022 he was listed as one of High Times' "Top 100 Influential People in Cannabis" and was recognized as one of Law360's Cannabis MVPs of 2022. Brian has conducted more than 1,000 interviews regarding marijuana policy for national, state, and local media outlets, and he was recognized by The Guardian as "the (cannabis) industry's de facto spokesman."

Brian currently serves as president of the National Hispanic Cannabis Council, a purpose-driven nonprofit organization he helped found in 2021. In 2010, Brian was elected as the first board chair of the National Cannabis Industry Association, which now represents nearly 2,000 member businesses and tens of thousands of cannabis professionals. He is also a member of the DanceSafe Advisory Council, and previously served on the boards of Sensible Colorado, the Harm Reduction Action Center, and the SAFER Voter Education Fund.

Brian received a full merit scholarship to attend the University of Denver Sturm College of Law, during which time he clerked for the outspoken social critic, Senior U.S. District Judge John L. Kane.